Business Strategy Planning for 2022
February 21, 2022

As we enter year three of a global pandemic, now is the time to collaborate to plan your business strategically. The first quarter of a new year is an opportunity to reflect on what’s working and how to move your business forward, even in the most challenging or uncertain times. After all, as scripture and Benjamin Franklin once said: “If you fail to plan, you are planning to fail.” So what can business owners do for business strategy planning for 2022? HR Anew has you covered with these helpful tips and considerations below.

Business Strategy Planning for 2022

Evaluate Where Your Organization Stands  

Most organizations have learned a lot over the last two years. The COVID-19 Pandemic, coupled with the Great Resignation, has challenged employers to evaluate how their organizations operate. The first step you should take for strategic business planning is to assess where your organization stands today. One helpful way to facilitate this is to complete a SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats. Completing a SWOT analysis can help your organization target areas that are working and areas that need attention. 


Get Everyone on the Same Page

After reflecting on your business strengths and weaknesses, it’s time to work towards getting your entire organization on the same page. Join together to write down and strategize what the organization’s goals are. This is also an opportunity to reevaluate your organization’s mission statement.


Understand Your Customer

Businesses evolve and change over time, and with that, your ideal customer may have changed as well. If you haven’t already, take the time to create your “ideal customer persona” and what that entails at the beginning of the year. Having a better understanding of your ideal customer and how to reach them will help your organization thrive. 


Where Do Your Employees Fit In?

COVID-19 has forced many companies to reevaluate how they offer traditional work schedules. Use your new year strategic business planning to evaluate if your current work scheduling requirements align with what’s best for your employees. A helpful way to get answers would be to conduct an anonymous survey throughout the office. Ask your employees to submit what kind of work perks or benefits they’d like to see more of – and as an employer, do your best to incorporate them into your business when possible. 


Planning for the Future

If the Pandemic has taught us anything, it’s to expect the unexpected. Does your business have an emergency preparedness plan in case of an unexpected event? Be sure to include any emergency-preparedness planning into your strategic business planning because you never know what could happen next!


Need assistance with your strategic business planning process? HR Anew helps organizations solve their business problems by providing new ideas and solutions to optimize human resource management, human resource support, education and training, and equal employment opportunity. Schedule a meeting at to learn more.